Microenvironment and the Macro

Marketing form an essential part of all business ventures. The Kentucky Fried Chicken is one such commercial undertaking that fulfils society needs through merchandizing fast foods and side dishes. Their delicacies attract the milieu and numerous persons outside Australia.Advertising We will write a custom report sample on Microenvironment and the Macro-environment specifically for you for only $16.05 $11/page Learn More n an industrial setting, a quality SWOT analysis is advisable (Segal-Horn, Faulkner, pg. 28). The strengths and weaknesses are internal to the organization while the opportunities and strengths are outside forces from the company’s control. In discussing these elements, the paper will focus on the micro-environmental and macro-environmental marketing factors that impact on an organization. KFC has been on the public limelight for both affirmative and negative concerns. All these are central to their ability to capitalize on a str ong corporate image as stipulated by a careful assessment on marketing techniques. Micro-environmental factors symbolize issues pertinent to the company. They directly impact on KFC from a personal perspective. It could be stakeholder response, customer satisfaction, employee grievances, or competition. These are issues that can easily be handled by the company without help from consultants. Macro- environmental factors on the other hand, create as an enormous challenge to the company because they are bigger issues beyond interior control. They include demographics, technology, social factors, and legislative issues among others. Consequently, they probably affect the company over the long term. Collective effort in handling the two forces ensures a company’s ability to maintain an enviable customer base. Managers pre-eminently address such concerns through a series of situation analyses that correlates the two scenarios whilst at the same time seeks to find long lasting reme dies. An environmental scan aids in attending to issues effectively in order to avoid crises in the future (Groucutt, et al. pg.43). KFC influence on microenvironment factors within Australia All competitive markets are volatile and prone to change. KFC thus requires strategy transformation and plan update depending on the revolution exhibited in the market. Issues occurring within this business entity require internal attention as such; KFC can influence its internal activities through multiple means including the incorporation of the techniques discussed. Customers They represent KFC’s image and they can be controlled by it. Customer attraction, access and retention become the full responsibility of the service provider. For KFC in Australia, home deliveries will maximize the customer base. Alternatively, self-service measures will work well for them. This is so because customers like choosing what they want to eat in their preferred portions. Secondly, it creates enough ti me to serve everyone. KFC should implement a customer relations desk through which their complaints can be redressed efficiently.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Shareholders Shareholders represent the second most important asset of a business entity. They should be treated with uttermost respect to prevent them from defecting from the company (Carroll, pg.7). When this occurs, the share value reduces and it daunts the company image. KFC should inform them of any changes in management and they should maintain consistency in communication in order to make the stakeholders feel Important. Suppliers A good relationship with suppliers means a quality feedback from the consumers. When the suppliers of various fast foods receive good treatment from KFC they most likely will reciprocate with goodwill. Suppliers ensure that no food poisoning cases occur and that quality meals reach the public through KFC. Employees Employees form an imperative part of the firm. For KFC to succeed in a competitive market, it should realize that employee-handling techniques reflect through service delivery. As such, the employees must receive salaries in good time. They should make a decent living out of the wages. They must be able to afford necessities. This is to ensure that psychological factors do not cause them to treat customers unfairly. Competition Australia poses a competitive environment especially when fast food joints come into the picture. World known McDonald’s, Chicken inn and Vissalis reside in Australia. They offer almost same food quality. To ensure success, KFC must develop a strategy to gain the competitive advantage. Essentially, they should maximize on excellent customer care, increase food varieties, maintain good relations with the media and work on an eminent corporate image. Additional, Sanders must invest on franchising in marginalized section s of the globe like Latin America and Africa since they also pose as superior market destinations (Havaldar, Havaldar, pg. 29). Media The media poses a vital part of a marketing strategy. KFC must take special concern when media issues arise. They should use media for positive publicity and avoid contact with the media during scandals. So far, for KFC in Australia the media has been of tremendous help especially for advertising. The internal memos, press releases and conferences also act as the best forum for publicity and creation of awareness. Macro-environmental trends Macro-environmental factors require exceptional consideration since most of them impact negatively on the firm. The worst part of this is that their impacts last for a long time and often call for financial rejuvenation and image restoration efforts. Macro-environmental factors (Kirst-Ashman, pg.100) revolve around the treats and opportunities of the business empire.Advertising We will write a custom report s ample on Microenvironment and the Macro-environment specifically for you for only $16.05 $11/page Learn More The purpose of the assignment is to capitalize on the opportunities while reducing the threats. KFC’s location at Guilford was based on a strategic plan in the 18th century. Changes within the society result in a complete transformation in how things occur. Two centuries down the line, KFC faces multiple threats Social Various environmental front groups accuse KFC of ecological degradation (Carroll, pg.9). They claim the rain forests face extinction based on the amount of wrapping material used cover their products. The paper that serves this purpose is manufactured from the same forest trees and thus KFC is in the verge of a sue trail by environmentalists. Secondly, the foods contain a large portion of oil, which poses as an enormous risk to health, and weight related complications. Finally, the vegans also threaten to sue KFC because they do not protect animals. Economic Investing in franchising (Segal-Horn, Faulkner, pg. 19) within and outside Australia is a huge task requiring excellent skills and financial empowerment. KFC might face collapse if they fail to formulate a proper monetary plan to aid in future planning. Additionally, KFC will require enough money for marketing and settling up a crisis control unit in order to deviate from crisis situations. Without such a plan then they will likely fall victim of numerous circumstances. Political Issues revolving around disputes, publicity, law, and controversies encompass political environment. A case of a teenage girl suffering effects of food poisoning from KFC products badly destroys the firm’s image. The Sydney incident really took a toll on KFC making it spend over eight million in compensation and huge sums of money in image restoration activities. An accusation of racial stereotype in Australia also leaves this company struggling to win consumer goodwill . All these events plus others not highlighted that are politically instigated, pause a major threat to the firm’s success. Response to the macro-environmental trends The conditions earlier mentioned occur from time to time. Responding to them needs an individual to be in control especially when the media are involved. This is because they always have a way of blowing things out of proportion. To avoid future problems, KFC should invest in regular advertisements. This aids them to remain relevant within a changing environment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More They should not change their logo frequently in order to create consistency and to avoid consumer apathy and confusion. Secondly, consumer lobby groups help in brand positioning products so that when legislative issues arise, they come out strongly to defend their cause (Kirst-Ashman, pg .89). The most important aspect of future reaction lies within a relevant Public Relation team and a crisis management unit. These two will always help KFC find a good solution to problems while at the same time control media coverage. Finally, KFC needs a superior company attorney who will handle all the corporate and legal matters. When they face jurisdiction, then the attorney advices them on the right steps to take. In conclusion, KFC like many other companies dealing in fast foods, face many challenges both internal and external. A quality strategic plan aids in giving them a scope and direction over the long-term and essentially offers them a rejoinder in times of need. The strategy should als o be review every three months to improve it based on the changes within the two environments (Groucutt, et al. pg.54). References Carroll, A 2009, Business Society: Ethics Stakeholder Management, South-Western Cengage Learning, Mason, OH. Groucutt, J, Forsyth, P Leadley, P 2004, Marketing: Essential Principles, New Realities, Kogan Page, London. Havaldar, K Havaldar, K 2010, Business Marketing Text and Cases, Tata McGraw Hill Education Private Ltd, New Delhi. Kirst-Ashman, K 2011, Human Behavior in the Macro Social Environment: An Empowerment Approach to Understanding Communities, Organizations, and Groups, Brooks/Cole, Australia. Segal-Horn, S Faulkner, D 2008, International Strategy, Thomson Learning, London. This report on Microenvironment and the Macro-environment was written and submitted by user Robert H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Basils Changes As Related To Wildes Opinion On A Essays

Basil's Changes As Related To Wilde's Opinion On A Essays Basil's Changes As Related To Wilde's Opinion On Art A Picture of Dorian Gray Basil's Changes As Related To Wilde's Opinion On Art Oscar Wilde, author of The Picture of Dorian Gray, makes Basil's life change drastically by having him paint a portrait of Dorian Gray and express too much of himself in it, which, in Wilde's mind, is a troublesome obstacle to circumvent. Wilde believes that the artist should not portray any of himself in his work, so when Basil does this, it is he who creates his own downfall, not Dorian. Wilde introduces Basil to Dorian when Basil begins to notice Dorian staring at him at a party. Basil "suddenly became conscious that someone was looking at [him]. [He] turned halfway around and saw Dorian Gray for the first time" (Wilde 24). Basil immediately notices him, however Basil is afraid to talk to him. His reason for this is that he does "not want any external influence in [his] life" (Wilde 24). This is almost a paradox in that it is eventually his own internal influence that destroys him. Wilde does this many times throughout the book. He loved using paradoxes and that is why Lord Henry, the character most similar to Wilde, is quoted as being called "Price Paradox." Although Dorian and Basil end up hating each other, they do enjoy meeting each other for the first time. Basil finds something different about Dorian. He sees him in a different way than he sees other men. Dorian is not only beautiful to Basil, but he is also gentle and kind. This is when Basil falls in love with him and begins to paint the picture. Basil begins painting the picture, but does not tell anyone about it, including Dorian, because he knows that there is too much of himself in it. Lord Henry discovers the painting and asks Basil why he will not display it. Lord Henry thinks that it is so beautiful it should be displayed in a museum. Basil argues that the reason he will not display the painting is because he is "afraid that [he] has shown in it the secret of his soul" (Wilde 23). This is another paradox because he has not only shown the secret of his soul, but the painting eventually comes to show the secret of Dorian's soul also. In the preface to The Picture of Dorian Gray, Wilde explains that "to reveal art and conceal the artist is art's aim" (Wilde 17). Basil realizes that he has not concealed himself in the painting and therefore feels the painting is not worth anything. After Lord Henry sees the painting, he asks to meet Dorian. Basil says that would not be good because his "influence would be bad" (Wilde 31). Basil is correct in saying this because Lord Henry is the main person who helps Dorian to destroy himself. Lord Henry disregards Basil's request and meets Dorian anyway. This is the beginning of the end for both Dorian and Basil because Lord Henry's influence pollutes Dorian. Lord Henry taunts Dorian and continues to remind him of all the sin that is building up and that even though his body is not aging, his soul is deteriorating fast. When Basil notices that Dorian has not changed physically in many years, he is curious to know how Dorian stayed beautiful, but also wants to know why Dorian has changed so much emotionally. Basil does not have the painting on display, but rather keeps it in the attic. When Dorian comes over one day, he and Basil are talking when Basil asks, "I wonder do I know you? Before I could answer that, I should have to see your soul." (Wilde 216) Dorian goes into a rage and takes Basil upstairs to see his soul which is concealed in the painting. When Basil sees the painting which is bloody and atrocious looking, he cannot believe that he painted it. Dorian reassures him that it is indeed Basil's painting. In that painting is all of Dorian's hate, fear, and sadness reduced onto a canvass. When Dorian sees the picture, he blames Basil for it and picks up a knife laying on a nearby table and stabs Basil. He then takes the knife and stabs the painting in the heart, killing his soul, and returning the painting to its original form. Wilde constructs this in an interesting way because after Dorian stabs the picture, which is a representation of his soul, Wilde shows Dorian laying on the ground, wrinkled and disgusting, with a knife in his heart. Wilde did this to show that when Dorian stabbed the painting, he was actually stabbing himself. Oscar Wilde first portrays Dorian Gray as a sweet, sensitive man whom everyone admires.

Loss Aversion and Its Effects False Impact in Decision Making Research Paper

Loss Aversion and Its Effects False Impact in Decision Making - Research Paper Example â€Å"People’s choices are often prediction-based about how different results will make them feel† including loss aversion. Naturally, people tend to trust that the effects of all the losses are superior to hedonic effects of a similar-sized gain. If these people are right that the irregularity of the foretold feedbacks to debts and credits matches true irregularity in real reactions to credits and gains, then they would be right and wise to avoid losses, if they are positive that the asymmetry of predicted reactions to losses (Deborah, Kermer; Erin, Driver-Linn, and Gilbert, Daniel). We acknowledge the fact that losses might have a larger hedonic impact compared to gains, but it is not so the case at all times. Even though the brain appears to processes negative events in different other regions compared to the positive events while triggering more concentrated neural activity than when it processes positive, but this does not mean that loss aversion always affects peo ple’s decision. Sometimes people trivialize negative results by persuading themselves that these negative outcomes will improve and will not be exceedingly damaging. This has led to the conclusion that not all people are negative. It is not a fact that all people are loss averse. It sometimes seems that people have learnt from experience that losses have less emotional impact than they predicted to have. However, studies showed that a number of impediments such as learning. As noted, a large number of psychological defences ensue outside of conscious alertness, making their anticipation difficult to observe. Further, for correct prediction, individuals have learnt to recognize how they recently reacted to a similar and previous occasion, and further, gotten to predict correctly. People have recognized experiences simulating how they are reacting. Individuals have mug up that loss has less emotional effect than what they predicted. They have learnt that these losses have less emotional effect than what they predicted due to facing repeated losses in the exact area over a short time. The theory of loss aversion does not apply at all times. It is not necessary that one bases his decision making on loss aversion. Research has shown that despite the fact that people try to make their decision on the fear that they might lose something and fall in a deep set back full of regret, they also try to link it to a past situation where a similar event happened, and the turnout was different. In contradiction to the theory of loss aversion, an experiment conducted on the reaction of people when they have lost $100. The rules of the experiment were whether the participants were ready to gamble to take another round and risk gaining the $100 back or falling $200 down. Though most people would quit and end the game at being $100 down, others will take the gamble of gaining their $100 back or falling another $100 down because the risk is a 50-50. Comprehending that the r isk of falling down another $100 is 50 and the risk of gaining back their $100 are also 50; they will go ahead and try regaining it. Not all the individuals are get affected with the anxiety of the loss affecting them emotionally and impeding their vision to make soundness decisions (Deborah, Kermer; Erin, Driver-Linn, and Gilbert, Daniel). An argument that there might be a forthcoming negative outcome is presented. This argument is feasible in